Business cards are an essential part of any business that intends to succeed. Whether you're starting a business you want to make known to the world or advertising an established one, you definitely need business cards.
First, they are a very personal way of passing on your contact – it's easier for someone to trust what you do when you hand them your card than when they see you advertising online. Second, they are a very effective direct-marketing tool. Third, they give a first impression of what you do, which is why your cards should be the best designed. Cards also get other people to market for you indirectly, and at an event you never need to fumble for a pen – you simply hand over a card, showing you are organized and ready to do business.
The five most common designs
- The classic card – the standard format that captures everything you need without too much
- The wild format – creative shapes, or folded cards that open into a brochure
- The social networker's card – focused on social handles and email
- The gadget card – folds into something like a keyboard or other object
- The typographic card – uses typography itself for a cool look
A well-designed card sets your business apart. It has a simple layout that captures attention, includes all the necessary contact information and communicates in a way that encourages people to come to you.
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