It's impossible to have any real success in business without an effective website and online presence that connects you to global markets. You might squeak out a living with a local shop that has no online presence, but you'll never build the financial freedom you've dreamed of that way.
That's why almost every business can be found online in some way. Unfortunately, most haven't thought out their website planning, and their bank accounts are paying the price. To help you create a website that builds business faster, we put together this quick guide.
Who is your website for?
The first thing to think about – more than anything else – isn't how your website looks or how you'll handle search engine marketing, but who you're trying to reach. Without knowing exactly who your ideal prospect and paying customer is, you can't plan a website that makes a difference. Understand your perfect customer first and every other design decision becomes almost automatic.
Why does your website exist?
The second thing is understanding exactly why your website has to exist. If the reason is "because everyone else is doing it," you won't have success. Some businesses need a site to sell products as their main point of contact; others need an informational site that shares their message with partners. Build your website with a very specific focus, tailored to your ideal prospect and intended outcome, and you'll be on the fast track to success.
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